• The Adaptive Fitting Room 

      Sjøbakk, Børge; Landmark, Andreas D.; Hübert, Hans Petter (Chapter, 2017)
      In order to remain attractive and economically viable whilst supplementing online presence, physical stores need to play to their strengths and engage customers in novel ways. Stores have the possibility to act as experimental ...
    • Tracking customer behaviour in fashion retail using RFID 

      Landmark, Andreas D.; Sjøbakk, Børge (Journal article; Peer reviewed, 2017)
      Purpose The purpose of this paper is to explore how tracking of products by the use of radio frequency identification (RFID) technology may describe customer behaviour in real-time. Design/methodology/approach The study ...